Transforming Organizational Conflict Into Enterprise Growth

Occasional conflict is a fact of organizational life.clear communication process that holds both
There are a variety of reasons why it arises,speaker and hearer accountable for the timeliness,
many of which are normal and natural. However,thoroughness, accuracy and consistency of
left unaddressed and unmanaged, conflict willintentional messages, both verbal and written, is
increase business risk and financial loss as well asthe primary cause of a primary source of conflict:
reduce work performance quality. Inmisunderstanding. Until these types of
circumstances of prolonged tension, employees'fundamental elements of organizational culture are
vision becomes myopic and their view of thehonestly scrutinized and any shortcomings
organization's future (and their own future withcorrected, no matter how well conflict appears to
the organization) becomes blurred. Shortsightedbe initially resolved it will reignite later without
decision making and reactive defensive behaviorswarning.Any effective resolution to organizational
damage the company's ability to achieveconflict must include an unmitigated examination
long-term goals.With all of these harmfulof the organization's structure, policies, procedures
ramifications of something that inevitably occurs inand processes and must accomplish three ends:-
every organization, it behooves leaders to identifyReduce the risks of failure to achieve goals and
all current intrinsic environmental and behavioralobjectives- Prevent loss of financial investment,
factors that contribute to the periodic occurrenceasset value and human capital- Recover
of disharmony. Only when you thoroughly andnegatively impacted performance so that business
completely understand the systemic sources ofoutputs are measurably improvedFurthermore, all
disputes throughout your organization can youpersonnel will need to be trained in simple yet
craft thorough, complete and enduring resolutionseffective relationship development skills so they
to conflicts that will at the same time strengthencan confidently engage others with whom they
the relationship bonds among all affectedare in conflict to:- identify the primary issue(s) at
personnel. As we'll discover later in this article,the center of the dispute- establish agreement
conflict, well managed, can actually increasethat there is a better way to be in relationship
employees' desire to collaborate and strengthenand that "anyone who angers you conquers you"-
their commitment to work together to achieveenter into a simple resolution process that they
departmental and company goals.Examining theand all employees have had a hand in creating and
causes of conflict is not the primary purpose ofcommit to stay in until a mutually satisfactory
this article. Most people know what causes conflictresolution is achievedThis simple conflict resolution
in their lives and in their jobs. Rather, I willprocess involves the following:1. Initiating
concentrate on how to redirect the time andnon-judgmental dialogue with a co-worker2.
energy that conflict siphons from legitimateCommitting to participating in the process,
business activity into solid enterprisecooperating with the rules of engagement as they
growth.Leadership's RoleAlthough it would appearare defined by the process and to listening
to do so, conflict does not create energy. Rather,without interruption3. Stating the problem in terms
it diverts existing energy and subverts efforts tothat remove the other's defensiveness4.
focus that energy on accomplishing organizationalRemoving environmental obstacles and challenges
objectives. When human energy becomesfrom the meeting time and place that typically
diffused through conflict it goes "off target" andcause communication efforts to fail (i.e., no
into activities that are very often subversive anduninterrupted privacy, noisiness, too close to meal
injurious to the continued viability of thetime, etc.)5 Agreeing to approach the issue not as
organization. This results in "process loss" in that"me-against-you" but as "us-against-the-problem"6.
the intended outcomes of processes are notAcknowledging naturally occurring conciliatory
achieved due to the unavailability of the energygestures, such as admission of misunderstanding
that is required to achieve them.The primary taskor even culpability, apologizing, expressing
of leadership is to manage people's time andresponsibility for the consequences of one's
energy to realize the organization's intentions. Bybehavior, etc.7. Forming simple agreements that
developing an unambiguous approach to humanprevent recurrence of conflict by soliciting specific
energy management and conflict resolution andsupportive behaviors and verbal encouragement
prevention, leaders will be equipped to reclaimfrom all those who have been affected by the
sidetracked energy and recapture any processconflict and, therefore, have a stake in its
loss resulting from occasional or chronicresolutionResolutions that emerge from this type
conflict.Energy FlowWhen you experience conflict,of process quickly release arrested energy and
the usual attending emotions are anger and fearallow it to be steered toward goal
exacerbated by an involuntary rush of adrenalineaccomplishment. Ironically, the experience of
and other hormones throughout your body. If theconflict becomes an element in a shared history
discord is thought to be particularly hostile orbetween colleagues that serves to bond them in
threatening (which is often the case even infuture interactions. The tension, anxiety and
innocuous and benign situations), you experience astress that are relieved by means of mutually
surge of energy in preparation to do one of twoaddressing and resolving conflict transform into a
things: fight or flee. This redirects the energy youpredisposition toward cooperative behavior. The
would otherwise be expending onlifting of the emotional weight caused by conflict
enterprise-related endeavors towardgenerates enthusiasm, creates a collaborative
self-preservation. This seems to be a "hard-wired"spirit and builds hopefulness for a better future as
instinct for all human beings, one that occurswell as a desire to maintain an environment in
without conscious choice or control. Such a quickwhich these emotions and behaviors can
redirection of the flow of energy oftenthrive.The Conflict LogAn important step in a
overwhelms the reasoning process and heightensquick resolution solution is to chronicle conflicts by
some of the physical senses while diminishingdocumenting in a "conflict log" all manifestations of
others. For instance, the field of vision narrowsconflict in the organization. Each example is
considerably to focus on the perceived threat asanalyzed as to date of occurrence, personal as
the hearing becomes less specific and acute.well as structural causes, internal and external
Prepared with what it takes to act withenvironmental contributors, all attempts at
overwhelming force to accomplish a vitalresolution, outcomes, duration of initial resolution,
objective, the choice of what is the best action toamendments to initial agreements and instances
take is unfortunately not a clear one. When clarityof reoccurrence and subsequent outcomes. This
of thought is most needed it is least available.Thishistory and encyclopedia of conflict in your
doesn't mean, however, that whenever conflictorganization will help to easily identify the patterns
occurs only bad decisions will be made. But goodand sources that give rise to and fuel conflict
decisions are deliberately made and take intobetween and among individuals and business units.
consideration all pertinent immediate data as wellWhen in disagreement, the parties involved can
as potential consequences of both intended andquickly consult the log to aid them in their
unintended outcomes. This takes some time. Itunderstanding and appreciation of the dynamics of
takes focused energy and a 360 degreethe conflict in which they are currently
awareness of your environment. During conflictengaged.Develop a Conflict Risk Management
the time and energy it takes to make goodStrategyA clearly defined and communicated
decisions for the organization is diverted towardconflict resolution process is only part of the
self-preservation thereby increasing the likelihoodorganization's overall conflict risk management
that less than desirable decisions for the companystrategy. A conflict risk management strategy is
will be made. Any business that creates specificsimply a detailed plan that clearly states the
and well-thought-out conflict risk managementenvironmental causes of conflict, their current
policies and processes can actually turn conflictnegative impact on the organization's forward
into a strategic competitive advantage bymomentum toward accomplishing its goals, all
channeling human energy in any discordantspecific deleterious effects on its finances and
situation to flow toward improving workprospects for growth and a concisely written list
relationships.The Dangers of Unresolvedof all the behaviors that lead both to conflict and
ConflictThe danger of occasional conflict is that itits resolution. It furthermore identifies the resulting
will not be resolved in a timely and thoroughbenefits to individuals and processes that the
manner. In this case, the underlying sources andresolutions of conflicts will have. But it goes a step
factors of the conflict linger and fester. As withfurther in that it details the ways in which the
anything negative that is hidden or ignored, theseenergy that is freed up by means of constructive
contributors to conflict grow in perceivedresolution can be practically applied to existing
significance and power to adversely affect howbusiness processes and improvement efforts.Any
one lives and works.Unresolved conflict, no mattereffective conflict risk management strategy must
how initially inconsequential the conflict mayinclude:1. Specific corrective actions that will
appear to be, will eventually degrade the livelinessconcurrently remove the disruptive effects of
of the organization. At best, people willconflict from all aspects of the operating
emotionlessly go through the motions of workenvironment2. Identification of processes,
and, at worst, they will actively work toprocedures, policies and behavioral patterns that
undermine the enterprise. In either case, thecontribute to recurring conflicts3. A detailed plan
quality of work and business outcomes over timeto eliminate these contributors to conflict from
declines to depths that gradually makes thethe operating environment4. A list of proven
organization's very existence untenable.Whenmethods and behaviors that quickly resolve
occasional conflict is left unresolved it becomes aconflict by identifying and then addressing the
chronic source of future disharmony. When itunderlying environmental and/or personal root
flares up again its negative impact on thecauses5. A written agreement template to be
operating environment becomes more acute andcompleted by those in conflict agreeing to change
destructive because of the remembrance of pasttheir focus from "me-against-you" to
similar conflicts and the intervening growth of"us-against-the-problem"6. A list of detailed
negative emotions and resentments surroundingscenarios in which processes are delineated to
those previous experiences.These submergedharness the liberated time and energy now
negative emotions constitute much of the fuel foravailable for productive endsWhen designing and
the "fires" that managers often complain about.implementing your conflict risk management
They lament that much of their own time andstrategy, you'll need to assess the entire business
energy is diverted away from the importantenvironment to determine the relevant factors
issues they need to attend to in order to growand forces at work in the dispute. In other words,
the business. Consequently (and to mix theyou'll have to approach conflict and its causes in a
metaphor), they often feel like they're in overholistic manner. One of your objectives will be to
their heads treading water or worse, drowning.remove all contributing sources within your
Discontent and malaise are the prevailingoperating environment that feed the continuation
perspectives informing the work environment andand escalation of conflict while transforming the
managing the time and energy of disgruntledenergy that is bound up by conflict into positive
employees does, indeed, take an enormousmomentum toward productive business
amount of a leader's time and energy. Theoutcomes.Managers will need to be equipped with
momentum of the organization slows andconflict resolution skills that enable them to place
eventually halts due to the dissipation and diffusionorganizational conflict resolution into the larger
of human energy. When energy flows in allcontext of strategic business issues that require
directions, it cannot move an organization in atheir attention. Solutions need to be reality based
specific direction.Following is a list of the effects ofand driven by project management disciplines that
unresolved conflict in any organization that canbring measurability and accountability for everyone
lead to its slow but sure decline:- Conflict spreadsinvolved in every resolution.Effects of an Effective
by feeding on negativity with the result thatConflict Risk Management Strategy- Conflict is
nobody sees it as "their" problem; resolution iseverybody's business- Conflict is resolved quickly
considered to be somebody else's problem-and conflict-related risk and loss is permanently
Chronic conflict becomes acute and urgent; thisremoved- Conflict is used as a performance
increases business risk, financial losses and canrecovery tool- Conflict sharpens focus on
speed movement toward litigation- Conflict erodesstrategic business goals and objectives- Conflict is
performance resulting in process breakdowns andused to identify and prevent waste through
unintended outcomes- Conflict distorts focusconservation and enhancement of assets- Conflict
resulting in loss of contact with the realities of theis used strategically to build collaboration,
internal and external environments resulting in acommitment and civility- Conflict is used to
muddled view of the marketplace- Conflict dilutesidentify and design corrective actionsSimple
enterprise resources resulting in wasted time,conflict resolution skills for risk reduction, loss
energy and cash- Conflict fights change resulting inprevention and performance recovery are a vital
overt and covert resistance, resentment andaspect of your conflict risk management strategy.
revenge; beneficial and necessary change isThese skills, together with the quick resolution
thwarted or is effected too late- Conflict attackssolution process will make resolving differences
quality and service through "foot dragging" andbetween personnel a natural part of the daily
retaliatory activities; this results in loss ofoperating environment in your organization. In
customers and competitive edgeThe Quickshort, it will become a competitive edge that will
Resolution SolutionTo resolve conflicts quicklydrive enterprise growth.Ken Wallace, M. Div., CSL
there must be an unambiguous resolution processhas been in the organizational development field
in place and a clear understanding of the skillssince 1973. He is a seasoned consultant, speaker
involved in participating successfully in it. Thisand executive coach with extensive business
process needs to be crafted to serve theexperience in multiple industries who provides
long-term economic interests of the business in itspractical organizational direction and support for
efforts to achieve strategic goals and objectivesbusiness leaders. A professional member of the
and not just to ameliorate interpersonal strifeNational Speakers Association since 1989, he is
caused by misunderstandings or injuredalso a member of the International Federation for
feelings.This is where many conflict resolutionProfessional Speaking and holds the Certified
processes go awry: they focus exclusively on theSeminar Leader (CSL) professional designation
personal issues and emotions of the partiesawarded by the American Seminar Leaders
involved and don't take into account the systemicAssociation.Ken is one of only eight certified
cultural sources that trigger and sustain conflict.Business Systems Coaches worldwide for General
Examples of the latter could include inequities inMotors.His topics include ethics, leadership, change,
workload distribution within the same departmentcommunication & his unique Optimal Process
and differences in management supervisionDesign(R) program.Tel:(800)235-5690 Claim your
approaches and practices among differentfree Leadership Self-Evaluation Checklist by visiting
departments. Further to the point, the lack of athe Better Than Your Best website.