A bit of American history


Transforming Organizational Conflict Into Enterprise Growth

Occasional conflict is a fact ofintentional messages, both verbal and
organizational life. There are a variety ofwritten, is the primary cause of a primary
reasons why it arises, many of which aresource of conflict: misunderstanding. Until
normal and natural. However, leftthese types of fundamental elements of
unaddressed and unmanaged, conflict willorganizational culture are honestly
increase business risk and financial loss asscrutinized and any shortcomings corrected,
well as reduce work performance quality. Inno matter how well conflict appears to be
circumstances of prolonged tension,initially resolved it will reignite later
employees' vision becomes myopic and theirwithout warning.Any effective resolution to
view of the organization's future (and theirorganizational conflict must include an
own future with the organization) becomesunmitigated examination of the organization's
blurred. Shortsighted decision making andstructure, policies, procedures and processes
reactive defensive behaviors damage theand must accomplish three ends:- Reduce the
company's ability to achieve long-termrisks of failure to achieve goals and
goals.With all of these harmful ramificationsobjectives- Prevent loss of financial
of something that inevitably occurs in everyinvestment, asset value and human
organization, it behooves leaders to identifycapital- Recover negatively impacted
all current intrinsic environmental andperformance so that business outputs are
behavioral factors that contribute to themeasurably improvedFurthermore, all personnel
periodic occurrence of disharmony. Only whenwill need to be trained in simple yet
you thoroughly and completely understand theeffective relationship development skills so
systemic sources of disputes throughout yourthey can confidently engage others with whom
organization can you craft thorough, completethey are in conflict to:- identify the
and enduring resolutions to conflicts thatprimary issue(s) at the center of the
will at the same time strengthen thedispute- establish agreement that there is a
relationship bonds among all affectedbetter way to be in relationship and that
personnel. As we'll discover later in this"anyone who angers you conquers you"- enter
article, conflict, well managed, can actuallyinto a simple resolution process that they
increase employees' desire to collaborate andand all employees have had a hand in creating
strengthen their commitment to work togetherand commit to stay in until a mutually
to achieve departmental and companysatisfactory resolution is achievedThis
goals.Examining the causes of conflict is notsimple conflict resolution process involves
the primary purpose of this article. Mostthe following:1. Initiating non-judgmental
people know what causes conflict in theirdialogue with a co-worker2. Committing to
lives and in their jobs. Rather, I willparticipating in the process, cooperating
concentrate on how to redirect the time andwith the rules of engagement as they are
energy that conflict siphons from legitimatedefined by the process and to listening
business activity into solid enterprisewithout interruption3. Stating the problem in
growth.Leadership's RoleAlthough it wouldterms that remove the other's defensiveness4.
appear to do so, conflict does not createRemoving environmental obstacles and
energy. Rather, it diverts existing energychallenges from the meeting time and place
and subverts efforts to focus that energy onthat typically cause communication efforts to
accomplishing organizational objectives.fail (i.e., no uninterrupted privacy,
When human energy becomes diffused throughnoisiness, too close to meal time, etc.)5
conflict it goes "off target" and intoAgreeing to approach the issue not as
activities that are very often subversive and"me-against-you" but as
injurious to the continued viability of the"us-against-the-problem"6. Acknowledging
organization. This results in "process loss"naturally occurring conciliatory gestures,
in that the intended outcomes of processessuch as admission of misunderstanding or even
are not achieved due to the unavailability ofculpability, apologizing, expressing
the energy that is required to achieveresponsibility for the consequences of one's
them.The primary task of leadership is tobehavior, etc.7. Forming simple agreements
manage people's time and energy to realizethat prevent recurrence of conflict by
the organization's intentions. By developingsoliciting specific supportive behaviors and
an unambiguous approach to human energyverbal encouragement from all those who have
management and conflict resolution andbeen affected by the conflict and, therefore,
prevention, leaders will be equipped tohave a stake in its resolutionResolutions
reclaim sidetracked energy and recapture anythat emerge from this type of process quickly
process loss resulting from occasional orrelease arrested energy and allow it to be
chronic conflict.Energy FlowWhen yousteered toward goal accomplishment.
experience conflict, the usual attendingIronically, the experience of conflict
emotions are anger and fear exacerbated by anbecomes an element in a shared history
involuntary rush of adrenaline and otherbetween colleagues that serves to bond them
hormones throughout your body. If thein future interactions. The tension, anxiety
discord is thought to be particularly hostileand stress that are relieved by means of
or threatening (which is often the case evenmutually addressing and resolving conflict
in innocuous and benign situations), youtransform into a predisposition toward
experience a surge of energy in preparationcooperative behavior. The lifting of the
to do one of two things: fight or flee. Thisemotional weight caused by conflict generates
redirects the energy you would otherwise beenthusiasm, creates a collaborative spirit
expending on enterprise-related endeavorsand builds hopefulness for a better future as
toward self-preservation. This seems to be awell as a desire to maintain an environment
"hard-wired" instinct for all human beings,in which these emotions and behaviors can
one that occurs without conscious choice orthrive.The Conflict LogAn important step in a
control. Such a quick redirection of thequick resolution solution is to chronicle
flow of energy often overwhelms the reasoningconflicts by documenting in a "conflict log"
process and heightens some of the physicalall manifestations of conflict in the
senses while diminishing others. Fororganization. Each example is analyzed as to
instance, the field of vision narrowsdate of occurrence, personal as well as
considerably to focus on the perceived threatstructural causes, internal and external
as the hearing becomes less specific andenvironmental contributors, all attempts at
acute. Prepared with what it takes to actresolution, outcomes, duration of initial
with overwhelming force to accomplish a vitalresolution, amendments to initial agreements
objective, the choice of what is the bestand instances of reoccurrence and subsequent
action to take is unfortunately not a clearoutcomes. This history and encyclopedia of
one. When clarity of thought is most neededconflict in your organization will help to
it is least available.This doesn't mean,easily identify the patterns and sources that
however, that whenever conflict occurs onlygive rise to and fuel conflict between and
bad decisions will be made. But goodamong individuals and business units. When
decisions are deliberately made and take intoin disagreement, the parties involved can
consideration all pertinent immediate data asquickly consult the log to aid them in their
well as potential consequences of bothunderstanding and appreciation of the
intended and unintended outcomes. This takesdynamics of the conflict in which they are
some time. It takes focused energy and a 360currently engaged.Develop a Conflict Risk
degree awareness of your environment. DuringManagement StrategyA clearly defined and
conflict the time and energy it takes to makecommunicated conflict resolution process is
good decisions for the organization isonly part of the organization's overall
diverted toward self-preservation therebyconflict risk management strategy. A
increasing the likelihood that less thanconflict risk management strategy is simply a
desirable decisions for the company will bedetailed plan that clearly states the
made. Any business that creates specific andenvironmental causes of conflict, their
well-thought-out conflict risk managementcurrent negative impact on the organization's
policies and processes can actually turnforward momentum toward accomplishing its
conflict into a strategic competitivegoals, all specific deleterious effects on
advantage by channeling human energy in anyits finances and prospects for growth and a
discordant situation to flow toward improvingconcisely written list of all the behaviors
work relationships.The Dangers of Unresolvedthat lead both to conflict and its
ConflictThe danger of occasional conflict isresolution. It furthermore identifies the
that it will not be resolved in a timely andresulting benefits to individuals and
thorough manner. In this case, theprocesses that the resolutions of conflicts
underlying sources and factors of thewill have. But it goes a step further in
conflict linger and fester. As with anythingthat it details the ways in which the energy
negative that is hidden or ignored, thesethat is freed up by means of constructive
contributors to conflict grow in perceivedresolution can be practically applied to
significance and power to adversely affectexisting business processes and improvement
how one lives and works.Unresolved conflict,efforts.Any effective conflict risk
no matter how initially inconsequential themanagement strategy must include:1. Specific
conflict may appear to be, will eventuallycorrective actions that will concurrently
degrade the liveliness of the organization.remove the disruptive effects of conflict
At best, people will emotionlessly go throughfrom all aspects of the operating
the motions of work and, at worst, they willenvironment2. Identification of processes,
actively work to undermine the enterprise.procedures, policies and behavioral patterns
In either case, the quality of work andthat contribute to recurring conflicts3. A
business outcomes over time declines todetailed plan to eliminate these contributors
depths that gradually makes theto conflict from the operating
organization's very existence untenable.Whenenvironment4. A list of proven methods and
occasional conflict is left unresolved itbehaviors that quickly resolve conflict by
becomes a chronic source of futureidentifying and then addressing the
disharmony. When it flares up again itsunderlying environmental and/or personal root
negative impact on the operating environmentcauses5. A written agreement template to be
becomes more acute and destructive because ofcompleted by those in conflict agreeing to
the remembrance of past similar conflicts andchange their focus from "me-against-you" to
the intervening growth of negative emotions"us-against-the-problem"6. A list of detailed
and resentments surrounding those previousscenarios in which processes are delineated
experiences.These submerged negative emotionsto harness the liberated time and energy now
constitute much of the fuel for the "fires"available for productive endsWhen designing
that managers often complain about. Theyand implementing your conflict risk
lament that much of their own time and energymanagement strategy, you'll need to assess
is diverted away from the important issuesthe entire business environment to determine
they need to attend to in order to grow thethe relevant factors and forces at work in
business. Consequently (and to mix thethe dispute. In other words, you'll have to
metaphor), they often feel like they're inapproach conflict and its causes in a
over their heads treading water or worse,holistic manner. One of your objectives will
drowning. Discontent and malaise are thebe to remove all contributing sources within
prevailing perspectives informing the workyour operating environment that feed the
environment and managing the time and energycontinuation and escalation of conflict while
of disgruntled employees does, indeed, taketransforming the energy that is bound up by
an enormous amount of a leader's time andconflict into positive momentum toward
energy. The momentum of the organizationproductive business outcomes.Managers will
slows and eventually halts due to theneed to be equipped with conflict resolution
dissipation and diffusion of human energy.skills that enable them to place
When energy flows in all directions, itorganizational conflict resolution into the
cannot move an organization in a specificlarger context of strategic business issues
direction.Following is a list of the effectsthat require their attention. Solutions need
of unresolved conflict in any organizationto be reality based and driven by project
that can lead to its slow but suremanagement disciplines that bring
decline:- Conflict spreads by feeding onmeasurability and accountability for everyone
negativity with the result that nobody seesinvolved in every resolution.Effects of an
it as "their" problem; resolution isEffective Conflict Risk Management
considered to be somebody else'sStrategy- Conflict is everybody's
problem- Chronic conflict becomes acute andbusiness- Conflict is resolved quickly and
urgent; this increases business risk,conflict-related risk and loss is permanently
financial losses and can speed movementremoved- Conflict is used as a performance
toward litigation- Conflict erodesrecovery tool- Conflict sharpens focus on
performance resulting in process breakdownsstrategic business goals and
and unintended outcomes- Conflict distortsobjectives- Conflict is used to identify and
focus resulting in loss of contact with theprevent waste through conservation and
realities of the internal and externalenhancement of assets- Conflict is used
environments resulting in a muddled view ofstrategically to build collaboration,
the marketplace- Conflict dilutes enterprisecommitment and civility- Conflict is used to
resources resulting in wasted time, energyidentify and design corrective actionsSimple
and cash- Conflict fights change resulting inconflict resolution skills for risk
overt and covert resistance, resentment andreduction, loss prevention and performance
revenge; beneficial and necessary change isrecovery are a vital aspect of your conflict
thwarted or is effected too late- Conflictrisk management strategy. These skills,
attacks quality and service through "foottogether with the quick resolution solution
dragging" and retaliatory activities; thisprocess will make resolving differences
results in loss of customers and competitivebetween personnel a natural part of the daily
edgeThe Quick Resolution SolutionTo resolveoperating environment in your organization.
conflicts quickly there must be anIn short, it will become a competitive edge
unambiguous resolution process in place and athat will drive enterprise growth.Ken
clear understanding of the skills involved inWallace, M. Div., CSL has been in the
participating successfully in it. Thisorganizational development field since 1973.
process needs to be crafted to serve theHe is a seasoned consultant, speaker and
long-term economic interests of the businessexecutive coach with extensive business
in its efforts to achieve strategic goals andexperience in multiple industries who
objectives and not just to ameliorateprovides practical organizational direction
interpersonal strife caused byand support for business leaders. A
misunderstandings or injured feelings.This isprofessional member of the National Speakers
where many conflict resolution processes goAssociation since 1989, he is also a member
awry: they focus exclusively on the personalof the International Federation for
issues and emotions of the parties involvedProfessional Speaking and holds the Certified
and don't take into account the systemicSeminar Leader (CSL) professional designation
cultural sources that trigger and sustainawarded by the American Seminar Leaders
conflict. Examples of the latter couldAssociation.Ken is one of only eight
include inequities in workload distributioncertified Business Systems Coaches worldwide
within the same department and differences infor General Motors.His topics include ethics,
management supervision approaches andleadership, change, communication & his
practices among different departments.unique Optimal Process Design(R)
Further to the point, the lack of a clearprogram.Tel:(800)235-5690 Claim your free
communication process that holds both speakerLeadership Self-Evaluation Checklist by
and hearer accountable for the timeliness,visiting the Better Than Your Best website.
thoroughness, accuracy and consistency of



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