| What's the use?Nothing you do will hold down the | | | | patients. All of which fuels the patients' feeling of |
| cost of medical malpractice. It feels that way | | | | having been wronged.So what can you do?Equip |
| sometimes, doesn't it?Unfortunately, for many | | | | your staff, particularly your physicians and risk |
| risk managers, that's not too far off the mark. | | | | managers, to treat patients with empathy and |
| What they're doing isn't working.We can point to | | | | respect. Even if they threaten to sue. Especially if |
| other industries, greedy lawyers, insurance | | | | they threaten to sue.The Harvard School of Public |
| companies trying to make up for losses in the | | | | Health will tell you that if your aim is to prevent |
| stock market. But there's trouble within medical | | | | liability loss, you may have more success |
| practices too.A study published in the Archives of | | | | communicating well and showing patients you |
| Internal Medicine showed that many of the | | | | value them than you will by reducing actual cases |
| actions risk managers take actually backfire(1). | | | | of malpracticeOf course, that's easier said than |
| They create more risk and drive up costs.The | | | | done. There are two reasons.First, it's stressful |
| problem is not the risk managers. It's myths | | | | being face-to-face with someone who's upset. |
| about medical malpractice that dominate the | | | | Most people intend to be open. But they're afraid |
| healthcare industry. Three myths in particular are | | | | it would make matters worse.Second, though |
| common and costly.Myth #1: Medical negligence | | | | most medical staff are compassionate, they don't |
| causes medical malpractice claims.What could be | | | | know how to express that empathy in a way an |
| more logical?It's a conclusion based on common | | | | upset patient can see. Instead, they try to fix the |
| sense and backed by data from two large studies | | | | problem or show the patient the right way of |
| carried out by Harvard researchers over the past | | | | thinking. Which does make matters worse.My |
| 20 years.One percent of hospital visits end in | | | | advice? Your best course of action is to get out |
| medical negligence. And the injured one percent | | | | ahead of the problem. Train your staff to identify |
| are 20 times more likely to claim medical | | | | patient feelings and needs, and negotiate solutions. |
| malpractice than are the other 99 percent.So | | | | So patients feel no need to make claims in the |
| patients injured through error must drive | | | | first place.If that seems like a lot to bite off. Here |
| malpractice claims, right? Wrong.A recent report | | | | are some suggestions to get you started.Train |
| from researchers at the Harvard School of Public | | | | selected staff. Risk management, security |
| Health(2) revealed that four of five patients who | | | | services, and social work, work often with upset |
| file medical malpractice claims have not been | | | | patients. Focus on staff in these areas to |
| injured through negligence. And the great majority | | | | leverage a limited training budget or to model the |
| of patients who have suffered negligent injury | | | | skills for other employees.Train selected |
| don't sue.Myth #2: Medical malpractice claims are | | | | departments. Some departments, obstetrics and |
| random actsIf medical error doesn't drive | | | | neurology for example, attract medical |
| malpractice claims, what does? Maybe claims are | | | | malpractice suits.In the case of medical |
| entirely unpredictable.They're not though. Injured | | | | malpractice, the best defense is not a good |
| patients are 20 times more likely to sue than are | | | | offense. It's good collaboration. Your goal is to |
| patients who aren't injured. And there are | | | | uncover your patients' needs and negotiate |
| correlations that are far stronger that we'll discuss | | | | solutions that meet their needs as well as the |
| in a minute.Myth #3: Medical malpractice claims are | | | | needs of your hospital. And do it in a way your |
| filed by opportunistic patientsUndoubtedly some | | | | patients can see. |
| are. I've heard from risk managers, especially in | | | | |
| economically depressed areas, who feel the pinch | | | | ______________________ |
| from patients who literally fall in the parking lot. | | | | 1. Reducing legal risk by practicing |
| Personal anecdotes like these though can be | | | | patient-centered medicine, Heidi P Forster, Jack |
| misleading.According to Beckman and colleagues in | | | | Schwartz, Evan DeRenzo. Archives of Internal |
| the Archives of Internal Medicine(3), the reality is | | | | Medicine. Chicago: Jun 10, 2002. Vol. 162, Iss. 11; |
| that most patients sue because of emotional | | | | pg. 1217, 3 pgs2. Medical malpractice as an |
| errors. They feel deserted, feel their views were | | | | epidemiological problem, Social Science & Medicine, |
| devaluated, feel that information was delivered | | | | Volume 59, Issue 1, July 2004, Pages 39-46, |
| poorly, and feel their physician failed to understand | | | | Michelle M. Mello and David Hemenway3. Beckman |
| their perspective.And this is why the strategies | | | | HB, Markakis KM, Suchman AL, Frankel RM. The |
| pursued by many risk managers backfire. They've | | | | doctor-patient relationship and malpractice: lessons |
| been led to believe that opportunistic patients | | | | from plaintiff depositions. Arch Intern Med. |
| take advantage of errors and negligence as an | | | | 1994;154:1365-1370Tim Dawes, founder of |
| opening to sue. So they follow what seems to be | | | | Interplay, Inc., specializes in helping health care |
| the logical course of action.They keep the | | | | organizations exceed their strategic goals by |
| physician from the patient and withhold | | | | demonstrating unexpected empathy to patients. |
| information. Sometimes they even mislead | | | | |